Mark Zuckerberg – CEO of Meta (formerly Facebook; owner of Instagram) revealed today that Instagram will be integrating NFTs into its platform.
Speaking at SXSW, the billionaire confirmed that the digital collectibles would come to Instagram “in the near term”.
Although he did not give any details about the role of NFTs on the platform, he suggested that people could show off their NFTs and create new ones.
“I’m not ready to kind of announce exactly what that’s going to be today,” he said. “But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.”
Zuckerberg’s interest in NFTs is no surprise: He rebranded his company to “Meta” in October of last year, focusing on the growing virtual world concept called the “Metaverse”, in which NFTs and crypto will presumably be central.
The CEO expressed hope that NFTs could at least play a role in Meta’s own metaverse:
“I would hope that you know, the clothing that your avatar is wearing in the metaverse, you know, can be basically minted as an NFT and you can take it between your different places,” he said.
Meta was said to be planning to add NFTs in January to its Novi crypto wallet. Furthermore, Instagram head Adam Mosseri said the company was “actively exploring” NFTs in December.
Instagram wouldn’t be the only social platform to take interest: Twitter has already integrated NFT profile pictures and Ethereum wallet connectivity for its Twitter Blue subscribers.