Nissan and Toyota Enter The Metaverse —With Two Different Approaches

The trend for companies and brands to experiment with the Metaverse is growing. It has attracted the attention of Toyota and Nissan, two of the world’s largest automakers.

Japanese automakers Nissan and Toyota, announced their entry to the Metaverse on April 22nd. This will allow them to offer virtual experiences to their users by organizing digital events and building virtual customer services offices.

According to Nikkei Asia, the Japanese newspaper reports that both companies are looking to innovate in the Metaverse. They offer immersive exhibits of their cars using virtual reality (VR) thanks to their partnership with VRChat, a video game development startup.

How Toyota and Nissan Approach The Metaverse

Nissan will concentrate on creating virtual reality rooms to serve its customers. Toyota, on the other hand, will be focusing on creating virtual reality rooms for customers.

In other words, now, some of Toyota’s work meetings won’t be physical but in the Metaverse. This new work area is emerging as a result the problems created by the coronavirus, according to a company representative.

“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company.”

For now, Nissan and Toyota did not officially inform in which Metaverse they will launch their new offices, so people will have to wait to find out whether they will opt for a centralized one like Meta’s or a decentralized one like Decentraland.

Expanding automotive brands into the digital world

This new trend is not just for Nissan and Toyota, but also other automotive brands such as Mercedes Benz and Volkswagen. Other companies, such as Volkswagen and Mercedes Benz, launched campaigns in early April to promote their entries into the Metaverse, awarding prizes such as the latest PS5 and advanced driving lessons at one of Volkswagen’s academies.

Bridget Harpur, marketing director for Volkswagen Passenger Vehicles, said that this “new universe” offered by the metaverse “made an exceptional impact on the consumer,” so they will likely continue to create new events and experiences for their user and fan base.

Additionally, while Ferrari is not yet officially entering the Metaverse, other luxury automakers like Ferrari are already working with Velas Network to create NFTs.

This means that many of the largest automotive companies are now betting on cryptocurrency’s technology.

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