Papa John’s NFT Plans Drop Despite a Warning from the UK Advertising Regulator


Papa John’s Pizza (PZZA), a pizza take-out restaurant chain, plans to give away almost 20,000 non-fungible tokens to U.K customers. This ignores a warning from the country’s advertising regulator regarding its involvement in crypto.

Tezos has created a collection of 19,840 NFTs. It comes in the form of nine different hot bag pizza delivery designs.
NFTs will be dropped at various times in March.
This is not Papa John’s first foray into blockchains and crypto. The take-out chain last year launched a promotion in which customers could win £10 ($13) worth of bitcoin (BTC) when they spent more than £30 ($39).
The campaign fell afoul of the UK’s Advertising Standards Authority, who deemed it “irresponsible” as it “took advantage of consumers’ inexperience or credulity and trivialized investment in cryptocurrency.” The ads were removed by the pizza chain.
Papa John’s has a long-standing association with cryptocurrency owing to the infamous occurrence of an early bitcoin user spending 10,000 BTC on two Papa John’s pizzas in 2010. At today’s prices, the bitcoin would have been worth almost $400 million. It was worth $41 back then.
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