Playermaker raises $40M for funding


Playermaker, a London, UK, Miami, FL- and Tel Aviv, Israel-based wearable footwear-mounted performance tracker, raised $40M in funding to date.

Ventura Capital Group led the round, with additional investments by MIG Capital, Pegasus Ventures and other investors.

The funding will be used to further extend the company’s global reach with a particular focus on accelerating its growth within the consumer market and developing a new Multi-Sport Platform to drive expansion beyond soccer, beginning with basketball.

Guy Aharon, the CEO and Co-Founder of Playermaker, is the company’s founder and CEO. Playermaker turns any footwear into an integrated solution that collects professional-grade technical and tactical data, as well as physical data, from the point of origin. This allows athletes of all levels to gain insights and provide analysis that can be used to empower them, improve their skills and monitor injury risk.

This solution can track technical performance, and also provide deeper insights thanks to the position of the right and left shoe. This allows it to combine surface-level metrics and complex functional factors like foot placement/angle, foot velocity or acceleration on straightaway runs vs. harder cuts. The device requires no additional infrastructure or installation and doesn’t require WIFI, cell service, or external power to collect and analyze data from any given session. It can be used indoors and out, which makes it more versatile than GPS systems.

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