Postclick, a San Francisco, CA-based provider of the Advertising Conversion Cloud™, raised $20m in funding.
The round was led by Bridge Bank’s Technology Banking Group.
The funding will allow the company to transform from an agency model into a fully technology-led SaaS solution. This will enable it to continue to develop new innovations and be a trusted partner in the marketing industry. The funds will also advance Postclick’s machine learning and artificial intelligence offerings, as well as deepen its penetration into vertical markets.
Postclick’s CEO Mark Mckenna leads the charge for digital advertising conversions. Postclick creates optimized, scalable digital experiences which increase Return on Advertising Investment (ROAS). Combining personalization, optimization, machine learning, and human insight, the Advertising Conversion Cloud™, now contains data from millions of custom landing page experiences and billions of ad clicks. To drive optimization, the technology relies on data-driven UX and modular component libraries. Conversion rate experts also provide insight.
The solution was previously only accessible to a few customers and on invitation. It is now available to all with the help of additional funding and customer feedback.
Customers include BetterHelp and HUM Nutrition, theSkimm and Liquid Death.