Potloc, a Montreal, Canada-based research technology company delivering data quality, precision and speed with its social media sampling technology, closing of its Series B round, totalling CAD$35M in new equity and debt financing.
Investissement Québec led the round followed by First Ascent Ventures and initial investors Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, BDC Capital’s Seed Fund along with debt financing provided by CIBC Innovation Banking. The raise marks Potloc’s second funding round within the last 18 months, bringing total investment to CAD$58M. New board members include Marie-Michèle Caron, President – International Markets at Thryv and Tony van Marken, Co-Founder and Managing Partner at First Ascent Ventures. They are joining the two Founders and Guillaume Jacquet, Executive Vice President, Product at Lightspeed Commerce.
The company intends to use the funds to accelerate its go-to-market strategy in North America and Europe and further develop its machine learning-driven social media sampling technology.
Led by co-founder and CEO Rodolphe Barrere, Potloc is a research technology company that provides consulting firms and brands in retail, consumer goods, food services, financial services, healthcare, transport/automotive, manufacturing and industrial equipment with social media sampling technology to target respondents worldwide with extreme precision and speed, understand their consumer base and solve strategic challenges through accurate data. The company’s global customer base of B2C and B2B companies includes Roland Berger, KPMG, EY-Parthenon, Lowe’s and L’Oréal.
After expanding from 60 to 230 employees in the past year, Potloc plans to hire 120 more staff in Montreal, New York and Paris.