Reflex raises $4.5M for seed funding


Reflex, an Austin, Texas-based online marketplace that helps brands find and connect with retail workers on-demand, raised $4.5m in seed funding.

The round, which brings the total raised to $5.95 million after Reflex raised an initial $1.45 million pre-seed round in 2021, was led by Indicator Ventures, with participation from Sugar Capital and Red Swan Ventures and previous investors ATX Venture Partners, Precursor Ventures, Active Capital and Clutch VC, as well as angel investors, including retail veterans Jim Scully (former CFO and Chief Administrative Officer at J.Crew), Mike Tucci (former President of Coach’s North American retail division) and Ron Sargent (former chairman and CEO of Staples). Cotter Cunningham (founder of RetailMeNot) and Jag Bath, CEO of Favor were also involved.

The company plans to use the funds for expansion in Texas throughout the remainder of 2022 as well as adding major U.S. markets over the next 18 month to improve its product experience for workers and retailers, and to accelerate the hiring across operations, growth, and engineering.

Led by CEO Mike Meyers, Reflex offers store leaders and workers a marketplace that supports today’s retail store environment connecting top-retail associates with retailers that need staffing help. You can quickly find work opportunities with the brands you love by using the platform. Retailers can hire industry experts when they need them, including for holidays, callouts and support through omnichannel channels. Reflex allows national brands like Faherty to take advantage of a more flexible operating model.

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