Salesforce launches a Pilot NFT Platform but won’t support PoW Blockchains

On Wednesday, American software firm Salesforce announced the launch of a pilot NFT platform – NFT Cloud – on which users can mint and trade such digital assets. However, Salesforce has yet to reveal details about the platform’s availability or wallets or blockchains that it will support.

Salesforce views the newly launched product as a way to connect to its customers and “make NFT selling more accessible,” according to the coverage by TechCrunch.

Adam Caplan (SVP of Emerging Technology) at Salesforce described NFTs in a way that bridges the physical and digital worlds. He stated that digital assets already have utility in multiple areas, including retail, media and consumer goods.

The company’s website did not reveal which blockchains and wallets NFT Cloud will support in the future. It only indicates that the platform will “link data, communities, and wallets” and allow users to “deploy from secure, sustainable technology.”

In line with the company’s “net-zero emission commitment,” the NFT Cloud pilot will not support Proof-of-Work (PoW) blockchains as it sees the consensus mechanism as a major cause of waste in electronic energy. It stated instead that Proof of Stake is preferred to PoW.

Salesforce’s interest in blockchain technology could be traced back to 2018, when it announced it was working on a blockchain project. Earlier this year, its investing arm – Salesforce Venture – tagged Samgsung Venture in a funding round, investing a total of $35 million for a blockchain company called Digital Asset Holdings.

Salesforce’s latest survey on the state and future of digital commerce found that only 30% of businesses accept cryptocurrency as a form of payment. However, 46% of companies plan to offer this service to their customers within the next two-years.

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