Salsify Closes $200M Series Funding at $2 B Valuation


Salsify, the Boston-based provider of Commerce Experience Management (CommerceXM), a platform for Commerce Experience Management (CommerceXM), raised $200M in Series F funding at a valuation of $2 billion.

The round was led by TPG, with participation from Permira Growth Opportunities Fund, Neuberger Berman Funds, and Cap Table Coalition. TPG will invest in Salsify via its TPG Tech Adjacencies Fund, which is an investment vehicle that focuses on flexible capital solutions in the technology sector. In connection with the investment, Arun Agarwal, Managing Director at TPG, will become a Board Observer.

The funds will be used by the company to continue expanding its operations, business reach, and development efforts.

Jason Purcell, the CEO of Salsify, provides brand manufacturers, distributors and retailers in more than 100 countries with a Commerce Experience Management platform (CommerceXM). This serves as the system-of-record for products, facilitates cross team and cross-organization collaboration at large, and gives the insights required to continuously optimize product pages across channels. It delivers shopper-centric commerce experiences to increase brand trust, enhance product differentiation and assortments and improve profit margins.

brands including Mars, L’Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use the system every day.

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