SamCart Raises $82M in Series B Funding


SamCart, a provider of an eCommerce platform designed for creators based in Austin, TX, and Fulton MD raised $82M in Series A funding.

Eldridge was the leader of the round. TTV Capital, Fin VC and George Kaiser Foundation were also part of it.

The company plans to use the funds for both platform and team expansion.

SamCart, headed by Brian Moran as CEO, offers a subscription-based platform that provides special tools for digital creators. These tools include revenue optimization, payments processing and sales page design. Customers can use these capabilities to show their skills, convert customers, increase the purchase value, and maximize the life-time value of customer relationships. SamCart supports over 30,000 businesses, and has processed more than $2.2 billion in sales. Big Little Feelings, with 2.3M followers on Instagram, and Ali Abdaal (2.71M subscribers on YouTube), have joined SamCart’s top creators, including Julie Solomon, Nicholas Kusmich and Yoga With Adriene.

The announcement follows July 2021 launch of two new features, SamCart Courses™ and Auto-Enroll™ technology. SamCart Courses™ is designed to help brands launch online courses with minimal effort, combining a premium student experience with seamless integration into the brand’s eCommerce engine. Auto-Enroll™ technology has proven to increase student engagement by enabling “one-click course cross-sells” that have shown to increase order revenue by 25%.


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