$8m Series A funding was raised by Saysh, a Los Angeles-based brand that promotes community-centered living.
The round was led by IRIS and Gap Inc.’s performance lifestyle brand Athleta. Redpoint Ventures, Springbank Collective and Springbank Collective were also investors in this round.
The company plans to use the funds for its branded eCommerce, wholesale distribution and community-based retail footprints, as well as to expand its product offering and launch several activity-specific sneakers.
Co-founded by Olympian Allyson Felix and her brother and business partner Wes Felix, Saysh is a community-centered lifestyle brand for and by women focused on ethical conscience, aesthetic sensibility and an athletic mindset.
The brand’s debut lifestyle sneaker is the Saysh One.