Selfbook raises $15M Series A Extension. Valued at $300M

selfbook

$15M Series A funding was provided to SelfBook, a New York-based provider of hotel payment software.

This brings the total Series A funding up to $40M and a valuation of $300m.

Tiger Global led the round, and JAWS, Barry Sternlicht’s family office, participated.

The company plans to use the funds for continued growth, product development and embedded fintech opportunities in hospitality.

Selfbook, led by Khalid Meniri as CEO, provides software that allows hotels to accept one-click payments on their websites. This eliminates fraud and improves the user experience. The software supports Apple Pay, Google Pay, PayPal and traditional credit and debit card payments. Selfbook also allows for multiple services like restaurant reservations, spa appointments, and activities to be grouped into one payment flow. This makes it easy to drive upsells as well as increase revenue.

Since its launch in April 2021, Selfbook’s team has grown from five to 70 employees, with nearly 100 hotels onboarded.

This round comes after the closing of a $25m Series A in October 2021. Tiger Global led this round with participation by Lachy Groom (Valia Ventures), Fin Venture Capital and other strategic angel investors.

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