South African software company Wamly specializes in HR management secured second round of investment

Wamly is a video interview software startup that was founded in 2018 by Francois De Wet. It has now secured a second-round investment from South African venture capital company Knife Capital. Davey Gant (Knife Capital partner, UK), joins the Wamly Board of Directors.

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Wamly is a specialist in one-way video interviews software. This allows interviewers and candidates to send candidates a link that will allow them to complete a video interview. The interviewers can set a time limit, a list of questions, and a time limit. The interview can then be viewed and reviewed by the hiring team at a time that suits them.

The cash investment will be used for marketing initiatives, team expansion and product development. Wamly will be positioned as the most trusted software application for local recruiters. It will also work to expand internationally.

Marnus, an entrepreneur and Shark Tank South Africa investor tried de Wet’s interview software in his accounting firm. He was impressed by the time-saving benefits. He saw the potential for thousands of businesses around the globe to achieve the same ROI.

Broodryk says that South Africa is facing a huge unemployment problem and that we can’t afford to let jobs go vacant because of outdated and long-running hiring processes.

Broodryk joined de Wet in 2020 on the Wamly Journey, challenging the foundations of how the world has always done recruiting and using the latest technology to help the globe hire better people more quickly.

Wamly was founded 18 months ago by me. I am so proud of all we have achieved as a company. Broodryk says that we have 20+ highly skilled local employees, have created a world-class product, and have been supported by some of the most prominent names in South Africa. “Knife Capital is the ideal partner for our next growth phase, with their extensive experience and dynamic approach to taking African companies on the global stage.”

Keet van Zyl is a founding partner of Knife Capital. “Sometimes venture capital investment just fall into place.” Marnus’ achievements in South African entrepreneurship are something I admire greatly. Knife Capital was intrigued to learn more about his venture, the Wamly growth metrics and the team behind them. Wamly was used by us during our due diligence to recruit. We are looking forward to executing the disruptive growth strategy. It has been an easy journey.

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