Stigg raised $6.4M in Seed Funding, a Tel Aviv-based company that provides a SaaS pricing and packaging platform to developers.
Backers included Unusual Ventures, Emerge Ventures, and strategic angel investors such as Guy Fighel, group vice president product, New Relic; Srinivas Soumayajula, head of the monetization, Calendly; Sam Lee, director of pricing and monetization, Snowflake; Nir Nahum, chief technology officer, WalkMe; Tal Lev-Ami, co-founder and chief technology officer, Cloudinary; Scott Williamson, former GitLab chief product officer; and Ofer Smadari, co-founder and CEO, Torq.
The company plans to use the funds for growth and expansion of operations, as well as to expand its business reach.
Stigg, which is led by Dor Sasson (CEO) and Anton Zagrebelny (CTO), is creating a no-code platform for developers to offer flexible pricing and packaging infrastructure to customers. They also experiment with pricing strategies and iterate.
With one integration, the system allows users to get control over the company’s entire packaging and pricing infrastructure. Stigg makes it easy to get up and running with self service or update an existing pricing model. This allows for a faster go-to market strategy. Software monetization is an easily accessible growth tool for all levels of the company.