Superside, a fully remote startup, announced a US$30million (R485 800 500,00), Series A financing round. It was led by Prosus Ventures, Lugard Road Capital and existing investors Acequia Capital and Slack Fund.
Superside, which is based in Palo Alto provides design and creative services to brands. They can provide fast turnaround, high-quality design at scale. They offer a unique subscription model that connects companies with a team of project managers and designers to deliver high-quality design work faster than traditional agencies. This is in contrast to freelance marketplaces which can take a lot longer and cost more.
To ensure project flexibility, companies can choose from a variety of capabilities such as motion design, illustration, UI design and creative conceptualization. They can also offer subscription pricing plans that allow for greater flexibility and enable them to kickstart their projects within hours.
Fredrik Thomassen (Cofounder and CEO of Superside) said, “We spent the last few decades building a company that features the top creatives in over 50 countries.” Our creative team is highly-skilled, award-winning, and proven designers in their local markets. They now do amazing work for our customers worldwide. Our customers have access to some of the most talented creative talents in the world, offering a wide range of brand, creative, and design perspectives across many disciplines. We are an innovative company that provides a unique approach in a world where brands compete for real distinction.
Superside has experienced significant growth over the past few years. Superside works with well-respected brands like Amazon, Salesforce, and Cisco. They have repeatedly praised Superside for its quick turnaround times, creativity diversity, high-quality content, and access to top global talent.
Digital marketing is now widely used worldwide, resulting in a boom of digital content. The estimated spending on digital marketing will reach $455 billion (R7 363,460 650 000,000.00) by 2021, with 30-60% of that going to content. As spending shifts to social media platforms, the proportion of content creation will increase.
In the next twelve months, the company plans to hire nearly 100 engineers to expand its design operations platform.
“Currently, 20% of our team members live in South Africa. A large portion of our funding will go to hire more creatives, sales, and customer success professionals from top South African companies and agencies to fuel our global growth.” Fredrik Thomassen is co-founder and CEO of Superside.