TradeDepot, the leading B2B eCommerce and embedded finance platform in Africa has appointed former Coca-Cola HBC and Hayat Kimya Nigeria Executive, Chidi Akubuiro as its Managing Director for English-speaking West Africa. Effective from May 1st, 2022, Akubuiro will lead further expansion of TradeDepot’s services across more key cities in Nigeria and Ghana, and drive growth across English-speaking West Africa.
Akubuiro brings over 10 years of experience in the FMCG industry, including more than a decade as a commercial leader and success story for some of Africa’s most popular consumer goods brands. Akubuiro joined TradeDepot in July 2020 as the Commercial Director. Prior to that, he worked at Hayat Kimya Nigeria, an FMCG manufacturer, and Coca-Cola Hellenic Bottling Company where he oversaw and supported various growth and sales strategies. This helped him achieve sales goals and increase revenue. This experience will be leveraged to deepen relationships with key stakeholders in the retail sector and drive profitability in TradeDepot’s commercial operations.
In recent years, TradeDepot has built a reputation as the supply partner for Africa’s retail ecosystem, leveraging its data, technology and robust logistics operations to get consumer goods from leading manufacturers into the hands of retailers that can sell them. Via its ShopTopUp platform, the company also provides credit lines to fund inventory purchases for retailers, enabling increased sales, higher margins and other value-added services for all parties.
TradeDepot has active operations in 15 cities in Nigeria, Ghana and South Africa and an innovative merchant platform. This allows manufacturers and distributors to easily get their products into more than 100,000 retail outlets. It also makes it easy for retailers to access the financial services and inventory they need to succeed.
According to Onyekachi Izukanne, CEO and co-founder of TradeDepot, “Chidi brings a wealth of experience that will be invaluable on our mission to make life easier for retailers across Africa. In his short time with us, he has made many valuable contributions that have put us in a stronger position to achieve our objectives and I am looking forward to working more closely with him to drive more success and profitability across the board.”
Chidi Akubuiro, Managing Director for West Africa (English-speaking) at TradeDepot, said, “TradeDepot has been at the cutting edge of innovation in Africa’s retail space for a long time and I am thrilled by the opportunity to support the delivery of more prosperity across the value chain. Our ecosystem is ripe with opportunities and I am confident that we can continue to deliver the solutions to realize these opportunities.”