Trellis Corporation is an Ottawa-based cross-channel eCommerce demand-generation platform that leverages rich shoppers data to drive revenue growth for consumer brands selling across global platforms. It raised $1.5M Seed funding.
Sentiero Ventures led the round with participation by existing investors as well as angel investors.
The company plans to use the funds for customer acquisition and the development of new e-commerce platforms.
Trellis, headed by Fahim Sheikh (CEO), provides cross-channel e-commerce advertising management solutions for retail brands. It continuously learns from historical performance data in order to deliver the most relevant and highest-converting campaigns. With an integrated advertising platform, Trellis helps brands increase business efficiency, optimize bids and grow product sales. It offers integrated campaign management, including keyword harvesting and smart budgeting on major platforms like Amazon and Google Shopping.