TruChoice Expands Exclusive Peer-to-Peer Coaching Program

TruChoice Financial Group, LLC, one of the largest distributors of insurance products in the financial services industry, is expanding an exclusive sales and practice development program for securities-registered financial professionals after a successful pilot phase.

The Peak Performance Program is TruChoice’s premier peer-to-peer coaching program designed to help financial professionals realize incredible growth potential and increase overall business results. Through the program, members can take advantage of TruChoice’s strategic relationship with Dan Ahmad and Jim Files—industry veterans, elite coaches, TV and radio personalities, and co-founders of Peak Financial Freedom Group—who share the field-tested sales and marketing tools they used to grow their business.

The program includes weekly coaching sessions with Peak Performance Program members, access point-of-sale software, on-demand video content and resources. Peak Performance Program members also have exclusive access to resources. There are also immersive coaching labs that are conducted by top industry consultants. Members can also connect with elite financial professionals to grow and network.

“The Peak Performance Program was developed to provide financial professionals with an advantage, and I think the numbers from our pilot program speak for themselves,” Steve Bates is Senior Vice President, Sales Development, TruChoice. “Program members saw an increase in average annuity case size of almost 30%* over the previous year. On top of those results, another great thing about this program is that there’s no cost to our members. TruChoice will pay for the program and offer it to all who are eligible. There truly is no downside to giving it a try.”

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