Tushop, a Kenyan startup in social commerce that allows Nairobians to shop for groceries at a more affordable price and receive free delivery, has raised US$3,000,000 pre-seed capital. This will allow it to grow its platform and team, and to expand across Kenya.
4DX Ventures led pre-seed rounds that also included JAM Fund. Breyer Capital. Chandaria Capital. TO Ventures. Golden Palm Investments. FirstCheck Africa. and DFS Lab. Wasoko, a Kenyan startup in retail technology, joined the group.
Additional angel investors participated in the oversubscribed round, including Olugbenga “GB” Agboola (CEO of Flutterwave), Raja Kaul (President of the Sundial Group), Eli Pollak (CEO of Apollo Agriculture), and Ida Mannoh (Chipper Cash director of growth).
Tushop was established in 2021 to make grocery shopping easier and more affordable for Kenyans and eventually all Africans. Community group purchasing saves consumers up to 60% on groceries as compared to shopping at supermarkets, dukas, or “mama mbogas,” while also providing the convenience of free delivery.
“Tushop is unique in this market because we understand our clients – we are them! We’ve grown up with the issue of overpriced food on the one hand, and the need for additional “side hustles” on the other, as a result of chronically low salaries,” said Cathy Chepkemboi, founder and CEO of Tushop.
The funds will be used to increase Tushop’s personnel, invest in technology to make its platform as user-friendly as possible, and expand the service further across Nairobi before expanding to other regions in Kenya.