Update: New Whatsapp Pricing for Business APIs’ – Whatsapp Conversation-Based Pricing

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Conversation-Based Pricing

WhatsApp will change from a notification-based pricing system to a conversation-based pricing structure starting February 1, 2022. Businesses will be charged per conversation, which includes all messages sent during a 24-hour session.

How it works

Two types of WhatsApp Business API conversations are available. They come in two price categories:

  • User-initiated conversation: An initial conversation initiated by a user in response to a message. A user initiated conversation will occur when a business responds to a user in the 24 hour customer support window. Within this 24-hour customer service window, businesses can send unstructured messages.
  • Business-initiated conversation: A conversation initiated by a business that sends a message to a user outside of the 24-hour customer service window. message template is required for messages that start a business-initiated discussion.

All conversations are recorded in 24-hour blocks. Conversations begin when the first business message is sent in a conversation. This can be initiated by the business, or as a reply to a user’s message. Users and businesses can exchange unlimited messages within 24 hours without additional charges. One charge is charged for each 24 hour conversation.

The country code of the user is used to calculate charges for calls. This is the user that your company is communicating with. The rates for user-initiated or business-initiated conversations differ by country.

Download the individual rate cards below to find the country-to-region mapping for countries that have regional rates.

Cost per Conversation in USD
Market Business-Initiated Rate User-Initiated Rate
Argentina $ 0.0526 $ 0.0316
Brazil $ 0.0500 $ 0.0300
Chile $ 0.0757 $ 0.0454
Colombia $ 0.0100 $ 0.0060
Egypt $ 0.1073 $ 0.0644
France $ 0.1432 $ 0.0859
Germany $ 0.1365 $ 0.0819
India $ 0.0066 $ 0.0040
Indonesia $ 0.0316 $ 0.0190
Israel $ 0.0300 $ 0.0180
Italy $ 0.0643 $ 0.0386

 

Malaysia $ 0.0732 $ 0.0220
Mexico $ 0.0349 $ 0.0105
Netherlands $ 0.1485 $ 0.0891
Nigeria $ 0.0516 $ 0.0310
Pakistan $ 0.0473 $ 0.0142
Peru $ 0.0598 $ 0.0179
Russia $ 0.0663 $ 0.0398
Saudi Arabia $ 0.0325 $ 0.0195
South Africa $ 0.0280 $ 0.0168
Spain $ 0.0615 $ 0.0369
Turkey $ 0.0100 $ 0.0030
United Arab Emirates $ 0.0316 $ 0.0190

 

United Kingdom $ 0.0647 $ 0.0388
North America $ 0.0147 $ 0.0088
Rest of Africa $ 0.1208 $ 0.0363
Rest of Asia Pacific $ 0.0745 $ 0.0224
Rest of Central & Eastern

Europe

$ 0.0835 $ 0.0250
Rest of Latin America $ 0.0706 $ 0.0423
Rest of Middle East $ 0.0727 $ 0.0218
Rest of Western Europe $ 0.1324 $ 0.0397
Other $ 0.0483 $ 0.0145

 

Cost per Conversation in INR
Market Business-Initiated Rate User-Initiated Rate
Argentina ₹ 3.8550 ₹ 2.3130
Brazil ₹ 3.6646 ₹ 2.1987
Chile ₹ 5.5464 ₹ 3.3279
Colombia ₹ 0.7329 ₹ 0.4397
Egypt ₹ 7.8651 ₹ 4.7191
France ₹ 10.4984 ₹ 6.2990
Germany ₹ 10.0073 ₹ 6.0044
India ₹ 0.4843 ₹ 0.2906
Indonesia ₹ 2.3151 ₹ 1.3890
Israel ₹ 2.1987 ₹ 1.3192
Italy ₹ 4.7098 ₹ 2.8259

 

Malaysia ₹ 5.3655 ₹ 1.6096
Mexico ₹ 2.5565 ₹ 0.7669
Netherlands ₹ 10.8867 ₹ 6.5320
Nigeria ₹ 3.7851 ₹ 2.2710
Pakistan ₹ 3.4683 ₹ 1.0405
Peru ₹ 4.3839 ₹ 1.3152
Russia ₹ 4.8582 ₹ 2.9149
Saudi Arabia ₹ 2.3795 ₹ 1.4277
South Africa ₹ 2.0554 ₹ 1.2332
Spain ₹ 4.5044 ₹ 2.7026
Turkey ₹ 0.7329 ₹ 0.2199
United Arab Emirates ₹ 2.3165 ₹ 1.3899

 

United Kingdom ₹ 4.7413 ₹ 2.8448
North America ₹ 1.0768 ₹ 0.6461
Rest of Africa ₹ 8.8572 ₹ 2.6572
Rest of Asia Pacific ₹ 5.4617 ₹ 1.6385
Rest of Central & Eastern

Europe

₹ 6.1166 ₹ 1.8350
Rest of Latin America ₹ 5.1716 ₹ 3.1030
Rest of Middle East ₹ 5.3284 ₹ 1.5985
Rest of Western Europe ₹ 9.7014 ₹ 2.9104
Other ₹ 3.5384 ₹ 1.0615

 

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