Warner Music Group has announced it has purchased a majority share in Africori. Africori is an African digital music distribution and music rights management company.
Africori currently serves 7,000 artists and clients, and last year its artists generated hundreds million of audio streams and billions of YouTube views. The company also saw strong revenue growth across all DSPs.
WMG invested first in Africori early 2020. WMG was able to access Africa’s largest A&R and catalog network. It also allowed WMG to establish a presence on many African markets.
WMG’s decision to acquire a majority share in Africori could make it Africa’s number one distributor. This will allow African artists more access to the global Warner Music network, and increase their chances of international success.
The companies have been in a successful partnership since their collaboration. WMG was able to upstream Master KG to Warner Music France and then to the Warner Music global network. This led to the international success of his song, ‘Jerusalema. It was the first South African song to reach a million YouTube views. The single also topped the charts across seven countries and reached the Top 10 in many other countries.
Africori will operate as an independent business, and Yoel Kenan will remain in charge.
Alfonso Perez Soto, President, Emerging markets, Warner Recorded Music said that “Since we partnered with Africori we have established a collaborative, strategic partnership which has resulted in some amazing results on a worldwide level.
“Yoel and his team have done an amazing job building a company in Africa that is a force of nature. We believe we can offer them more support by bringing them into Warner Music as we strive to make African music more global.
Temi Adeniji is the Managing Director of Warner Music South Africa. She also serves as SVP Strategy, Sub-Saharan Africa at Warner Music. We are Africa’s largest distributor, and this new deal will position us to bring more wins like “Jerusalema” in the future.
Yoel Kenan CEO, Africori concludes that “African music has been booming around the globe and some of our artists have been at the forefront of this explosion.” Warner Music, through our partnership has proved to be the ideal home for Africori as well as our artists moving forward. As we continue to break more artists worldwide, I look forward to working with them.