Wisewell, a water sustainability startup, raises $2million in pre-Seed round

Wisewell, the sustainability-driven consumer water technology company developing high quality, easily accessible drinking water solutions, announced the close of its $2 million pre-Seed funding round today bringing total funding to $2.6 million to date. The round was led by BECO Capital, the MENA region’s leading early-stage venture capital fund that backs early-stage tech entrepreneurs across a wide range of sectors who are tackling massive white spaces, building robust technology, and driving the evolution of the ecosystem in the MENA region. BECO has invested in 30+ startups, including all three of the MENA region’s unicorns. The company is poised to launch its first product next week with the help of this new funding.

“The way we deliver and drink water is broken,” said co-founder and Executive Chairman Sami Khoreibi. “Wisewell enters the market during a time when the region is placing an emphasis on sustainability including Dubai Can and Abu Dhabi’s single-use plastic bag ban. Our revolutionary water product is transparent, sustainable, and convenient. We’re grateful to be working with investors who believe that the sustainable solution to healthy, great-tasting water lies within Wisewell.”

Wisewell changes the game for consumers seeking the highest quality purified drinking water with its installation-free machine– just plug it in and fill the tank with tap water. Its proprietary Full Spectrum Filtration technology efficiently removes harmful forever chemicals, microplastics, and other contaminants using three filters and UV light– whereas most traditional filtration systems use one filter and omit the UV light sterilization process. It finishes with the remineralization process to give the water a superior taste and improve its overall hydration.

Wisewell, the only reverse osmosis system with an app that allows consumers to monitor the quality of tap water through sensors embedded in the filters. They can also see how hard the filters are working and when they need reordered. The app tracks consumers’ cost savings against leading bottled water brands and consumers’ improved carbon footprint from not purchasing bottled water.

Wisewell’s sleek design helps it stand out from traditional water systems while elegantly blending into any space. Wisewell comes in white or black models and is highly tech.

“Wisewell is the water purification technology of the future,” Sebastien Wakim, Wisewell co-founder and CEO said. “It’s a convenient, luxurious unit that consumers will be comfortable displaying in any room in the home, and it’s run by an app that shows full transparency of the water you’re drinking. The Wisewell’s installation-free ease of use and low maintenance is something the market has yet to see.”

This funding round will allow Wisewell to remain a leading competitor in the water technology/sustainable industry. Global demand for water purifiers is expected to grow from $52.4 billion in 2020, to $90.1 billion by 2025. This compound annual growth rate (CAGR), of 11.5% for 2020-2025 will provide great growth opportunities. Bottled water, which is the largest source of microplastics in our bodies, is not only a waste but also a threat to the environment and human health.  Wisewell provides a more cost-effective and sustainable alternative to both traditional reverse osmosis and bottled water filtration systems.

Yousef Hammad, of BECO Capital, stated that Wisewell was a disruptive water company. “We invest in entrepreneurs innovating for the future. Sami and Sebastien’s previous successful track records in the sustainability and circular economy sectors make them the right founders to bring this extraordinary product to life at a moment when the world needs it most.”

Wisewell is headed by Sebastien Wakim and Sami Khoreibi, both Dubai-based co-founders. Their combined expertise in technology and sustainability led to a mutual desire to solve the global problem water safety. Khoreibi is an experienced entrepreneur and the Managing Partner at Incubayt Investments. Wisewell was created under his leadership. Sami’s career has been focused on sustainability and renewable energy. His passion for solutions to climate change blends seamlessly with Wakim’s experience in circular economy and disruptive technologies, gained from his role at Uber during its early stages, where he was responsible for Middle-East and North African launches and operations.

Pre-orders for Wisewell in the USA are now accepted starting April 13th. Customers who preorder their Wisewell before July will receive $100 off their Wisewell and an additional six-month filter subscription for free– which already has a waitlist of more than 2,500 people across the US– for delivery this July. Wisewell will become available in the UAE by the fall 2022.

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