WhatsApp Cloud API launched for all businesses worldwide

WhatsApp is the most used messaging app in the world. Two billion people send billions each day via WhatsApp.

The company’s drive into the commercial market continues today with the announcement that the WhatsApp Cloud API will be available to all organizations globally.

The new developer tool, which went into beta testing in November, is a cloud-based version of the WhatsApp Business API, WhatsApp’s first revenue-generating commercial product that is housed on Meta’s infrastructure.

Popular messaging has been working hard to develop its Business API platform, which is one of the main revenue streams for its otherwise free messaging service.

WhatsApp charges companies per message. Fees vary depending on where they are located and how many messages are sent.

Coppel, Sears Mexico and Vodafone were just a few of the thousands of businesses that used the Business API’s non-cloud version as of last year. The API’s on-premise version is available to use and free.

The cloud-based version of the software is for smaller companies and reduces the integration time to just minutes. It’s also completely free.

Many companies connect the API to their back-end system. WhatsApp communication is often just one component of their overall messaging plan. They might also wish to communicate via SMS or other messaging apps, emails, or other methods.

To help with integrations, businesses often partner with solution providers like Twilio or Zendeks. MessageBird, Take in Brazil, Zendesk USA, and Take in the United States were all among the beta testers for the cloud API.

Recently, Meta CEO Mark Zuckerberg revealed the worldwide, public accessibility of the cloud-based platform, now known as the WhatsApp Cloud API, during Meta’s messaging-focused “Conversations” live event.

He said that the best business experiences are those where people are. Over 1 billion people connect every week via messaging services to a corporate account.

They’re looking for assistance, products, and services, and to purchase everything from high-ticket things to ordinary items.

He expressed delight at the news of WhatsApp Cloud API making WhatsApp accessible to any business, no matter its size, anywhere on the planet.

He stated that the company hopes the new API will allow all businesses to communicate with more customers.

Meta claims the Cloud API will help partners remove costly server costs and give clients immediate access to new features as soon as they become available. It also allows developers and businesses to get up and running faster than with the on-premise edition.

Some companies prefer to use the WhatsApp Business app, rather than the API. The WhatsApp Business App, launched in 2018, was created for smaller businesses that wish to establish a presence on WhatsApp and interact with clients.

It offers features like automatic rapid replies, greetings messages, FAQs and away messaging.

Meta also announced today new premium capabilities for the WhatsApp Business app, including the ability to manage chats across as many as ten devices.

The firm will also offer new customizable WhatsApp click-to-chat links to assist businesses to engage clients across their whole online presence, including Meta’s other apps like Facebook and Instagram.

Get latest news from African Startup ecosystem

Latest stories

You might also like...