Yaba Raises $85M In Series A Funding

Yaba, Amazon Brand Aggregator in Southern Europe with a Barcelona, Spain location, raised $85M Series A equity funding and debt financing.

Crossbeam Venture Partners and Tikehau Capital led the round, with participation from Bonsai Partners and 10x Founders as well as Inveready and prominent family offices from France and Italy.

The company intends to use the funds to acquire new companies, as well as to expand its team and strengthen marketing & operations.

Founded in 2020 by Alejandro Fresneda, David Baratech, Rubén Ferreiro, Sergi de Pablos, and Patxi Archanco, Yaba is a company dedicated to buying and scaling companies with potential within the Amazon universe. The company’s objective is to increase the sales of the acquired companies by improving their sourcing as well as their presence in the main marketplaces, among other growth levers. The acquired companies can be sorted into different verticals like household products and baby care. Yaba acquired 12 brands since its inception, generating a turnover exceeding $20 million. These include Banbaloo, a brand of bed guards for infants, and Superscandi, a Swedish brand of eco-friendly wiping cloths.

The company plans on promoting some of its brands in international markets beyond Amazon, including Shopee, Lazada and Mercado Libre. It also intends to expand into the offline channel. The company employs 40 people in Spain, France France and Mexico to professionalize the management of acquired brands. This is done with the goal of increasing their growth and efficiency on Amazon and other marketplaces. Yaba provides added value for acquired sellers through improved stock management and optimized sourcing. Professionalization is also an important factor.


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